You Gotta Be kidding Campaign

Welcome to the creative section of the site. On this page, you will find a library of print ready marketing materials to help you participate in the statewide campaign. Please note that in order to use and download the materials here, you will need to sign up for the campaign.

A few notes about the resources contained in this section:

• We encourage communities to use two or more characters locally to keep your campaign fresh (i.e., use "Tommy" for a billboard and poster, and "Maria" as a banner and direct-mail postcard).
• Utilize the drop-down menu next to each item to select the character you would like to use locally.
• When you have selected your character(s), click on one of the links to download the appropriate file. (You will have a choice of file type.)
• If you have any questions on what type of file to download or what do with it, click on the "tips" button next to each piece. On this page, we have provided specifications and helpful information on how to work with designers, printers and others to make sure you can utilize the campaign successfully.
• You will be able to add your community logo to most of the pieces here. This will add a local flavor. If you have questions or trouble with this, please e-mail us.
  

To see a preview of the creative work available, click here to view a PDF of the campaign. If a file you are looking for is not on this list or not downloadable, please check back soon as we will be continually updating the files available here.

To download the full list of tips and graphic standards for all types of materials click here (PDF, 63.1kb).

Ads Half-page Print Justin Maria Ronald Tommy Black & White Color Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The ½ page ad is sized at 11.25 x 4.875” at 300 DPI. 2) Both color and B/W versions are available for download depending on your media buy. 3) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor. Online Justin Maria Ronald Tommy Downloads:  |   |   |   |  GIF  |  Tips Close 1) Online ads are in GIF format. 2) All online ads should be linked to www.YouGottaBeKidding.org 3) The artwork/copy is NOT to be manipulated or edited. PSA Maria Tommy 15 Seconds, English 30 Seconds, English 30 Seconds, Spanish 60 Seconds, English 60 Seconds, Spanish Downloads:  |   |   |   |   |  MP3 Tips Close 1) PSAs are in MP3 format. 2) They available in 15, 30, and 60 seconds versions, English and Spanish. 3) The file/audio is NOT to be manipulated or edited. Quarter-page Print Justin Maria Ronald Tommy Black & White Color Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The ¼ page ad is sized at 5.5 x 4.875” at 300 DPI. 2) Both color and B/W versions are available for download depending on your media buy. 3) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor.

Direct Mail Flier Template Justin Maria Ronald Tommy Black & White Color Downloads:  |  PDF  |   |  DOC  |   |  Tips Close 1) The fliers are created in both Microsoft Word and PDF. The PDF files are sized at 8.5 x 11” at 300pdi – without bleeds. 2) All artwork is set up as CMYK. 3) The flier can be used as a standard word document or you can send the PDF to a printer. 4) The artwork/copy is NOT to be manipulated or edited. 5) Local community logos may be added to the flier template as needed. If you are going to have them printed professionally, your vendor will need a high resolution logo (preferably vector eps). Post Card Justin Maria Ronald Tommy Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The postcard is sized at 9 x 6” at 300 DPI. 2) Postcards print 4 COLOR on both sides. 3) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Postcards should be printed on 80 pound cover stock to hold up to the mailing process. 6) When mailing your postcards, make sure you tell your mail house that you want the bulk postcard rate. 7) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor.

Miscellaneous   Character Promo Card Coaster Set Flat Stand-up Maria Flat Stand-up Ronald Flat Stand-up Tommy Koozie Large Sticker New Coaster Set Small Sticker T-Shirt T-Shirt: Backwash T-Shirt: Deja Vu T-Shirt: Does Dating T-Shirt: Second Thought T-Shirt: Turning Tequila Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The card is sized at 3.5x2" at 300dpi. 2) This artwork was created as a one color (PMS 185 – Red) job. Your vendor will call this either one color or spot color. 3) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Community logos are NOT to be added to the cards. 6) These business size cards are designed to be handed out as a take home with a flat character.

Signage Banner Justin Maria New Tommy Ronald Tommy Large Small Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The large banners are sized to 10x3’ at 300 DPI, the small banners are sized at 8x2.4' at 300 DPI. 2) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 3) All artwork is set up as CMYK. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Make sure when you speak to your vendor that you include a means to tied down the banner. Metal grommets at the corners are a very viable solution. 6) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor. Billboards Justin Maria New Tommy Ronald Tommy Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The campaign billboards were created at 14 x 48’ full size. Tell your signage vendor that the files are built to 5.5 x 18 ft. at 300 DPI. 2) If your vendor needs to resize the billboard for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 3) All artwork is set up as CMYK. 4) The artwork and copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor. Bus Shelter Maria New Tommy Tommy Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The bush shelters are sized to 17 x 23” at 300 DPI. 2) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 3) All artwork is set up as CMYK. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor. Poster Justin Maria New Tommy Ronald Tommy Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The posters are sized to 24 x 36” at 300 DPI. 2) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 3) All artwork is set up as CMYK. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Posters should be printed on ¼” foamcore. This will allow the posters to stand up and be used in multiple environments. 6) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available). A PDF showing placement of a local logo can be downloaded here and shown to your vendor. Truck Justin Maria New Tommy Ronald Tommy Downloads: EPS  |  PDF  |  JPG  |   |   |  Tips Close 1) The truck signs are sized to 62.38" (width) x 21.45" (height) at 300 DPI. 2) If vendor needs to resize for any reason, provide them with the EPS file. Otherwise send the PDF or JPEG. 3) All artwork is set up as CMYK. 4) The artwork/copy is NOT to be manipulated or edited, other than a resize, if necessary. 5) Your vendor can place your community logo for you. You will need to provide your vendor with a high resolution logo (vector eps if available).